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Trading Apps celebrate launch of TA.Link


14 February 2024 UK
Reporter: Carmella Haswell

Generic business image for news article
Image: Trading_Apps
Trading Apps has celebrated the launch of its new messaging service TA.Link.

The team invited a number of market participants to the South Place Hotel in London to talk about the product鈥檚 capabilities.

TA.Link provides an alternative connection which aims to mitigate the risk of using a single messaging service to communicate with counterparties.

With the ability to connect directly with users鈥 front office systems, Trading Apps says the platform is a cloud-based Software-as-a-Service (SaaS) subscription offering, interfaced via standard Webservice API calls, making it 鈥渆asily accessible to the market鈥.

TA.Link is designed to cover all lifecycle events, providing increased efficiency and automation. Its features include sending and receiving targeted availability, counter offers and completed trade confirmation.

Founded in 2011, Trading Apps primarily produce front office trading tools for the securities finance business.

Commenting on the event, Trading Apps CEO Matthew Harrison says: 鈥淲e are delighted with the success of the recent TA.Link launch event and with the interest in TA.Link generally.

鈥淭rading Apps is committed to digitising securities finance and to the reduction of the risk of concentration to a single distribution provider by delivering an alternative.鈥
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